A man is not born. He is built.
A Journey of Friendship, Purpose and Becoming
A book and a movement by Coach Fred Gichuru, helping men build identity, brotherhood, purpose and legacy.
Endorsed by leaders at River of God Church · Light of Christ Church · Life Purpose Coaching International · The School of Authentic Living
Get your copy today
In print. Order it delivered, or collect it at the launch.
The book
Pre-order and have it delivered to you.
Book and workbook
The workbook is for working through it with other men.
Launch ticket
7 November, Royal Tulip. Includes the book.
Delivery is KES 200 to KES 300 within Kenya and quoted for other countries. You pay after you order.
A man is not born. He is built.
Across Africa's boardrooms, kitchens and quiet 2 a.m. phone calls, a generation of men is seriously disconnected and alone.
The Manhood Code is not a motivational pep talk. It is a mirror. Through the true stories of ordinary men facing extraordinary tests, it maps the ground every man eventually has to cross, in twelve honest principles grounded in Scripture.
It is a manual to return to, again and again, until its wisdom becomes your own.
“A timely, biblically based challenge for men to discover purpose, integrity, and true manhood in Christ.”
Bishop Anthony Kiamah MuturiRiver of God Church, Nairobi
“This is the most thorough mirror for men I have come across.”
“Read it. Live it. Profit from it!”
“The book thoughtfully challenges men to move beyond superficial masculinity into deeper reflection around relationships, responsibility, values, and personal growth.”
Saturday 7 November, 4:00 PM
Royal Tulip Hotel, Nairobi. Join Coach Fred Gichuru with guest launchers Coach Stephen Muiru and Bishop Tony Kiama.
Cannot attend? Order the book and we will deliver it.
Ten conversations. One brotherhood.
The Manhood Code is also a conversation. Men gather in a group, work through the workbook together, and finish alongside the men they started with.
Meet
Men gather as a group for ten sessions built around the book.
Work the workbook
Each man takes the workbook into small or large groups, so the work goes on between meetings.
Finish together
Every cohort walks the journey together and ends with the men it started with.
Every session opens the same way, so the room settles fast and the conversation goes deep.
Every cohort is co-facilitated by
Coach Fred Gichuru
Founder and Principal Advisor of Lidlifter Consultancy and Founder and Chairman of Fayhope Group of Companies. A business advisor, life strategic coach and motivational speaker with over two decades of experience.
Victor Murithi
AI governance consultant, trainer and Master’s researcher studying how algorithmic management is reshaping leadership ethics and institutional accountability. Passionate about mentorship, and the author of two books.
You do not have to wait for a cohort.
Gather the men around you, in your church, workplace, community or circle of friends, and run the Manhood Code with them. We provide the materials.
Programs and cohorts
Mbuzi Hangout
The five lions eating men's lives today. Come. Eat. Talk. Confront. Grow. Fayhope Business Centre, Karen, 9:00 AM.
Cohort 2, Kenya
A new group of men starts in November. Sign up to hold your place.
Diaspora cohort
Ten weeks, live weekly with Coach Fred and Victor, capped at 40 men. Includes the book.
Start your own group
Gather your men and we provide the materials.
Trainers of trainers
For pastors, mentors and leaders who want to run the Manhood Code with their own groups.
Cohort 1, about 35 men, completes its journey at the end of October.
100,000 men
in the next five years
men report having no close friend they can turn to.
American Perspectives Survey, 2023cigarettes a day. The mortality risk of loneliness is comparable to smoking up to that many.
U.S. Surgeon General, 2023Among African immigrant men, stigma and masculinity norms can discourage talking about emotional distress.
Onozulu et al., 2021; Akyeampong et al., 2018Help put the message into more hands
The Manhood Code is more than a book. It is a movement to build men who lead with character, invest in relationships, live with purpose and leave a meaningful legacy. KES 19,500 sponsors one man through the full program.
Coach Fred Gichuru
Fredrick Gaiti Gichuru, known as CoachFred, is Founder and Principal Advisor of Lidlifter Consultancy and Founder and Chairman of Fayhope Group of Companies. A business advisor, life strategic coach and motivational speaker with over two decades of experience, he lives in Nairobi with his wife Tabitha and their three sons.
Also by Coach Fred: Life by Design, Not by Default
Walk with like-minded men
Join a community of men who are building identity, purpose and brotherhood together, and be part of a movement growing beyond one man. Share your email and WhatsApp number and we will stay in touch.
Your book, start to finish
The Manhood Code was published by Ruuba Digital Agency, which walked with Coach Fred from the first idea to the finished book, and now into distribution.
- 01Ideation
- 02Writing
- 03Editing
- 04Formatting
- 05Publishing
- 06Printing
- 07Distribution
Have a book in you? Ruuba Digital walks with authors the same way.
Questions
How do I pay?
In Kenya shillings, by M-Pesa PayBill 522522, account number 1344514162 (Lidlifter Consultancy), then send your M-Pesa code and order reference on WhatsApp to +254 720 763 838. In US dollars, send by Sendwave or M-Pesa to +254 720 763 838 and share the confirmation on WhatsApp.
Can I see prices in US dollars?
Yes. Use the KES / USD button at the top of the page, or in the menu on your phone.
How much is delivery?
KES 200 in Nairobi and KES 300 elsewhere in Kenya. Outside Kenya, delivery is quoted for your location.
Can I start my own group?
Yes. Gather the men around you and we provide the materials. See Start your own group under Workshops.
Is there an e-book?
Not yet. The book is available in print.